Dear
Friends,
In
the current market scenario, consumer predilection and market
standards have become more sophisticated and challenging.
Competitive advantage is now defined by numerous parameters
such as quality of the product, health and safety, ecologically
attuned products and processes. Moreover, market conditions
are continuously changing by the rapid advances in ICT and
bio-engineering. With Business environment becoming highly
competitive, small enterprises are confronted with the challenge
to adapt, survive and prosper.
In
these ongoing swift changes, SMEs are faced with unprecedented
opportunities and challenges. One of the major needs of
SMEs that plays a significant bearing on their success is
access to updated, timely and quality information. The growth
and success of Small and Medium Enterprises largely depends
upon information about market situations and opportunities.
Also lack of innovation capital, managerial experience and
information channels also remains a challenge in the growth
and development of SMEs in the world.
To
overcome these challenges, the new growth perspective necessitates
a change in both outlook and practices – in other
words, a new or different approach for the promotion of
the SME sector. One solution is through the maintenance
of continual access to the global information and knowledge,
including market standards, marketing opportunities and
innovative technologies.
As
a global body, WASME is dedicated to serving SMEs across
the globe and strives to bring the concerns of this sector
to limelight for the past 30 years. As the mouthpiece of
SMEs around the globe, WASME speaks for SMEs in various
international events. Aiming to promote SMEs, WASME is giving
its best to integrate the forces of SME support institutions
world over. WASME’s activities and efforts are designed
and directed to satisfy the demands arising from SMEs and
their supporting institutions and agencies.
WASME
understands the need and has always been active in providing
valuable information and business linkages through its worldwide
network. Our Newsletter “World SME News”, which
is widely circulated to all our members, plays a stellar
role in this regard.
I
take this opportunity to appeal to all concerned to join
hands with WASME so as to build even better and effective
network worldwide for consolidating our efforts to buttress
this important sector of the economy.
Mr.
Alhaji Babale Umaru Girei
President, WASME
